The World Health Organization (WHO) recommends rice bran oil as the best choice for improving good cholesterol and cardiovascular health.

Absolutely not! This is just a myth. Once the oil is physically refined it becomes safe for consumption. Rice Bran Oil has a darker color and its absolutely safe.

Rice Bran Oil has a good shelf life and very high oxidative stability.

A reasonable percentage of fatty acids as well as a high concentration of oryzanol, tocopherols, and tocotrienols. It is probably the only oil that reduces bad cholesterol while increasing good cholesterol. As it has no trans fats, it is very safe for regular consumption.

Rice Bran Oil is becoming useful every day in India, however, it is priorly used by Japanese people and we all know that Japan has the highest life expectancy in the world.